Mark Bouch speaks on change and strategy execution

Rational AG hosted the 2020 Global Catering Technology Summit.  RATIONAL AG are global leaders in intelligent connected commercial cooking equipment to the contracted food service sector.

The event took place 13-15 November 2019 in Landsberg am Lech (Bavaria, Germany) and included key members of RATIONAL AG’s international accounts team and key partners. Attendees included representatives from: Compass Group UK & Ireland key accounts; LSG Group (culinary & hospitality experts to the airline industry); Halton Foodservice (leading experts in commercial kitchen ventilation solutions); Irinox (manufacturers of professional blast chillers, shock freezers and holding cabinet systems) and Torch (the leading specialist B2B food and drink strategic marketing and communications agency).

Mark Bouch presented a keynote speech on change. Titled “The cheese is still moving!”. Against the backdrop of seismic change in the food service industry Mark’s keynote referenced the 1998 business book by Dr Spencer Johnson, focusing on the challenge of implementing change in traditional industries. His key message was that companies now finding themselves in a dynamic business environment must adapt the way they change, or they will be left behind.  The keynote explored the challenges of delivering technology change and effective strategy implementation. Mark outlined procedural and behavioural solution known as Leading through Intent enabling companies to change faster and more effectively. Mark Bouch facilitated two well-attended interactive workshops on implementing change strategies on the final day of the conference to help selected delegates plan how to deliver themes from the summit.

Mark says “We cooked together, shared food and wine and made some lasting friendships. The event had a well-structured thought-provoking agenda enabling us to exchange high quality ideas and thinking. RATIONAL AG are a truly progressive company and we thank them very much for providing the opportunity to speak at their summit”.