Could a 19th century Prussian general’s approach to the battlefield simplify organisational complexity in the pharmaceutical industry?

Stephen Bungay, David Roblin and David Slavin explain how applying the principles of ‘mission command’ provided the breakthrough they needed to transform Pfizer Global R&D’s company’s operating model. ‘Taking Command’ was published in Pharmaceutical Executive Europe in Nov 2006 and gives a client-side perspective on the implementation of a strategy to action programme.

Download the article from Pharmaceutical Executive Europe to read more Taking Command