"In the first quarter of 2004 we had a 10-20% probability of filing in December 2004 … Mission Alignment developed a real sense of clarity about what we needed to do to deliver and why"

Development Team Leader, Pfizer

Taking Command

Could a 19th century Prussian general’s approach to the battlefield simplify organisational complexity in the pharmaceutical industry?

 Stephen Bungay, David Roblin and David Slavin explain how applying the principles of
‘mission command’ provided the breakthrough they needed to transform the company's operating model. 

'Taking Command' was published in Pharmaceutical Executive Europe in Nov 2006 and gives a client-side perspective on the implementation of a strategy to action programme.   

 

To view this article as a pdf please click here.

 

Taking Command