Case study
Strategic Alignment

Strategic Alignment

1. Creating a mission-based operating model

Synopsis

Leading Change was engaged to align strategy, people & operations by Trader Media Group (TMG). TMG had an established corporate vision & five strategic priorities for growth although success could be interpreted in different ways & the connections between annual budgets, team & individual performance objectives were unclear. The company’s operations were undoubtedly effective and the company were market leaders in used automotive publications.

Accountability for delivery of the 5 strategic priorities was very clear when the priority sat predominantly in one function, but was less obvious where they did not. There was limited alignment between strategic priorities and what people were actually doing, which meant that functional corners tended to be defended in meetings.

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2. Implementing ‘The Art of Action’ to catalyse change

Synopsis

Vifor, the pharmaceutical business of the Galenica Group, researches, develops, manufactures and markets medical iron deficiency products worldwide. Vifor Pharma has a growing global presence with a network of affiliates and partners in more than 100 countries. Over several years Vifor Pharma had grown and integrated a successful speciality pharmaceuticals business based around tight management control from the top of the organisation, although plans for Vifor’s further growth in international markets depended on developing a leadership culture that balanced clear direction with empowerment.

In 2012 Vifor’s CEO commissioned a programme to make radical improvements to the level of management engagement with, and alignment to, the company’s high level strategy. Leading Change designed and delivered this programme to all Vifor’s key managers over a 6 month period.

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